Featured projects
B2B Services, SEO
B. Jackson Construction
B. Jackson Construction is a leading heavy civil construction company that wanted a mobile responsive website design/build that matched their companies innovative construction services and a long term local SEO strategy to capture clients and brand authority.
Challenge
Build and design a modern mobile responsive website that impresses existing clients and converts traffic to new leads and rank targeted keywords in SERPs.
Solution
Create a dynamic modern mobile responsive website that presents B. Jackson as a leader in the field of heavy civil construction executed with custom images, unique content and design that funnels users into an optimized sales funnel that converts them into new leads. We also needed to rank targeted keywords in search results with ongoing Local SEO in order to drive new traffic and leads.
Results
We were able to build an impressive high end website that really sets B Jackson apart from their competitors as an expert in the field using unique content and imagery centered around their construction services. We were able to rank over 100 keywords on the first page of Google and help increase their business over one year by 24%.
From the client
These guys have done such a great job taking our old out of date website and making it a modern mobile responsive site that connects with our customers in a big way. Dale and his team were able to rank our website and our top keywords on the first page of Google and drive lots of new client leads to us in a very short time. We couldn’t be happier with the team at Converge.
B2B Services, PPC
Censoft
Censoft Inc is a leading back end business inventory software designer and manufacture who needed a stand alone modern responsive landing page and paid search campaign to launch, market and capture leads for their new B2B software platform for desktop and mobile users.
Solution
Step 1 – We designed two high converting mobile responsive landing pages. One for their mobile product and one for their desktop product and cross linked both in case the user needed the other platform. Each page was highly optimized for conversion with a strong relevant headline, clean, attractive design, concise, convincing copy, user-friendly form with an eye-catching, clickable button with a clear call to action. We used a free trial offer as the lead magnet after educating the users with short compelling copy and images that directed the user towards the call to action.
Step 2 – We created a well planned and executed AdWords Campaign, Ad Groups and Ads to target their exact user. The keywords focused on tight match group long tail keywords to maximize ad spend, increase CTR, decrease CPC, increase conversion and minimize wasted clicks. Ads were tested to make sure we were using the best performing ads with each ad group and negative keywords were added as needed to minimize budget loss. We also created and optimized a separate campaign specifically for the mobile product using the same strategy as above.
Results
We were able to generate more than a 800 free trial download and over 300 qualified net new leads in 6 months. Considering this is a B2B level back end business software component with a high price point and existing customer base it was a strong success which lead to an overall increase in sales by over 23.6%
Ecommerce, PPC, Email
ProAudioLand
ProAudioLand is a leading e-commerce musical instrument retailer who needed help to increase qualified website traffic, increase conversion, lower PPC and re-targeting ad costs in a highly competitive market. They also had a huge problem with cart abandonment and recapturing lost business.
Solution
Whenever their is an issue on the site like cart abandonment we always start there first in order to fix any issue which may be keeping customers from completing their orders. We redesigned the entire checkout process from a five step checkout to a one page checkout system to achieve a much better user experience with less friction. We added an automated email system that would email customers who abandoned their cart after one hour with a friendly reminder to encourage their return with links to their cart as they left it. If the user doesn’t take action a second email would send the following day with a promotional code that expires in 48 hours. If they still don’t take action the third and final email is sent three days later with an increased discount offer and urgency to complete.
After analysis of their AdWords campaigns, it was clear we needed to shift the approach from short general incredibly competitive keywords to a tighter mix of match terms, long tail keywords and negative keywords in order to capture potential customers who had a better idea of what they were shopping for and were closer to buying which helped to qualify buyers and reduce wasted click spend. We restructured their AdWords campaigns and ad groups to have better control over keywords groups, bidding and ads to increase relevance, quality score and relative call to action on each ad to further reduce unnecessary spend.
We also incorporated a very segmented re-targeting ad campaign to further brand ProAudioLand and recapture lost or repeat business with tailored ads and promotions based on their actions from previous visits. We targeted users who had already visited their site, previously purchased, abandoned cart, visited a product page or signed up for a contest.
Results
Achieved a Click Through Rate of 19.6% generating a number of new sales. In the campaign’s first 6 months of activity the Cost Per Action was reduced by 36.43%, beating the client’s target. We were able to raise teh average order value from $129 to $344 and decreased cart abandonment by 22%. February 2015 saw click revenue increase – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 178%.
From the client
These guys have built such a strong relationship with our organization that we consider them an extension of our sales and marketing department. We know that service is just a phone call or e-mail away and they will deliver on promises with outstanding results.
